Crowdtap Trend Spot: Summer Movie Recap
This summer, amidst the pool parties, vacations, and staycations—crowdtappers found time to go to the movies. While many of you may disagree on what epitomizes the “perfect” summer film, there seemed to be less discord when it came to choosing your favorite Summer 2010 movie.
Topping the list of our July Trends: Summer Movies discussion was Inception, the thrilling Leonardo DiCaprio vehicle that places you in a world where people can steal your dreams. Written, directed, and produced by Christopher Nolan (of Batman Begins and Dark Knight fame), the critically acclaimed film grossed $21 million on its opening day, and has since grossed nearly $700 million worldwide. Crowdtapper, Charissa C., called the movie “intriguing, thought-provoking, warm, witty, and suspenseful–the writer knew just how to use enough familiarity about dreaming to keep the audience interested and feeling like they know what it’s like even though this film is so out of the box.”
Coming in as a close second, crowdtappers revisited their childhood with the third and final installment of the Toy Story franchise. Released 15 years after the first Toy Story, Toy Story 3 brings back Tom Hanks, Tim Allen, and several other stars that have been with the series since the beginning. Currently considered the most successful film of 2010, TS3 holds the records for the best single day North American gross for an animated film, the highest grossing opening weekend in the month of June, and the highest grossing animated film of all time. With a budget of $200 million, it is the first film by Pixar to gross over $1 billion worldwide. Crowdtapper, Laura P., said “I love the way Pixar is able to entertain adults with subtle humor along with the slapstick for children…I really appreciate when family movies actually give a good message. Thanks Pixar for the fun!”
It’s no surprise that two of the most watched films of the summer were also crowdtappers’ favorites. As members of the Crowdtap Community, you are known for keeping up with the major trends and being a truly representative body of U.S. consumers. This summer, you gave us your insights about movies, but there will be more trend spots to come, so keep tappin’ to make sure your voice is heard.