Hey Tappers! Many of you may have seen Woolite’s, “The Torturer,” commercial in the past few weeks. With this commercial Woolite clearly wanted to drive one point home: they’re here to “save your clothes from torture,” and it doesn’t stop with just your delicates!
We launched a poll earlier in the week asking you what your favorite article of clothing is. A great number of you, just over 30%, cited a perfectly worn-in pair of jeans as your go to garment. Comfort and versatility stood out as the reasons why you felt so strongly about your jeans. You’ve worked hard to achieve just the right wear and fit of your jeans, and Woolite believes they’ve come up with the right formula to save your jeans from the torture you might unintentionally be putting them through. Your jeans deserve some respect too, and Woolite is here to help!
Woolite wants to show you that Woolite is not just for delicates anymore while looking for your feedback. We all love our jeans for enduring the daily torture we put them through and come out still looking and feeling great. Woolite is interested in learning about how you wear your jeans and how they’re doing with giving your clothes a little more extra care. Would you be willing to give Woolite a try on your favorite pair of denim when they need a wash?