How was your Super Bowl Sunday? Ours was mostly full of food with just a side dish of football.
Another major component of our reasons for watching? The ads! The big game happens to be the biggest entertainment and advertising opportunity of the year, making it one of the only times we LOVE watching commercials. Whether they’re wacky and fun or bold and poignant, you can always count on them to be incredibly creative.
We wanted your take on the how much the ads mattered to you, and what kind you typically like to see. Here’s what you told us!
First things first – we asked whether you were watching the game for the game, or for the commercials:
50% said commercials, while 30% said the game, and 20% aren’t watching at all. Most people watching for the football aren’t rooting for one side or the other — though the Atlanta Falcons had a few more people pulling for them (34%) than the New England Patriots (24%).
More than half of you (60%) are also following the buzz on Facebook during the game.
61% of you said that funny commercials were your favorites, more so than clever or touching. And…
Whether your team won or lost, we hope the line-up of commercials during SBLI was entertaining. Now that you’ve seen them all, which one was your favorite?