Members Weigh In

Members Weigh In on Super Bowl Ads

How was your Super Bowl Sunday? Ours was mostly full of food with just a side dish of football.

Another major component of our reasons for watching? The ads! The big game happens to be the biggest entertainment and advertising opportunity of the year, making it one of the only times we LOVE watching commercials. Whether they’re wacky and fun or bold and poignant, you can always count on them to be incredibly creative.

We wanted your take on the how much the ads mattered to you, and what kind you typically like to see. Here’s what you told us!


First things first – we asked whether you were watching the game for the game, or for the commercials:

SB - Commercials 1

50% said commercials, while 30% said the game, and 20% aren’t watching at all. Most people watching for the football aren’t rooting for one side or the other — though the Atlanta Falcons had a few more people pulling for them (34%) than the New England Patriots (24%).

More than half of you (60%) are also following the buzz on Facebook during the game.

SB - Commercials 2

61% of you said that funny commercials were your favorites, more so than clever or touching. And…

SB - Commercial 3

Whether your team won or lost, we hope the line-up of commercials during SBLI was entertaining. Now that you’ve seen them all, which one was your favorite?

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Jenielee santana

I loved the commercials they were hilarious ?

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cw

commercials were not as good this year as past years best to me was skittles

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Brandy Byrd

My favorite commercial was the T-moblie commercials.

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Rachel Baryak

I was happy to see the commercials reflect America’s heart and goodness. They reflected what I care about and why I want to support them (Budweiser, Airbnb, and Audi’s were my most memorable and loved).

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Kc

Me either

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Myra

The commercial were not as good as the years before but there were a select few that I liked.

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Michelle List

I can’t believe that no one is talking about the 84 Lumber commercial. Fox wouldn’t even air the original ad. You had to go to the 84 WEBSITE to see it and it was wonderful!

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Christine

Snickers on my mind

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Myra

Melissa McCarthy was a good one, the commercials were not as good as the year before but there were a few that I liked

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Amy B

I loved the commercial where the people in the service overseas, got to watch with their families by technology. It was very touching and it was a great gesture.

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Tonya

I agree it was the best one out of all of them

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Niasia

I loved that commercial too

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Gerardo Gonzalez

I didn’t really enjoy the super bowl commercials this year. I feel like they get less and less funny each year.

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Kyria

Game didn’t end how I wanted it to. It was a hyped up game though. The commercials were subpar. Some where funny, most were lame.

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Jackie Schreiber

Only liked the Snickers ad

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Layla Moore

I miss the cleverness of the commercials of the past.

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Jessica Guthrie

Not only did I enjoy the Superbowl, I enjoyed the food, and the commercials. My favorite Superbowl commercial is the Budweiser one with the dog that gets lost and the horses that help him!

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Ashley Engelman

None of it was entertaining

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S. Hull

Commercials were more clever in the past. I agree with other person on this. The Tide one was good though.

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melissa flowers

I love watching super bowl commercials. Melissa Mccarthy was my favourites this year. What was yours?

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Janine Rhiver

Very disappointing batch this year always look forward to Budweiser but no horses this year!

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Melissa wells

I didn’t watch the super bowl!

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Brie

None of it was entertaining to me.

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Marguerite F

I didn’t watch it at all this year.

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Jeannie Pratt

The game was awesome, I skipped as many commercials as I could.

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Bri

The commercials were more interesting (and controversial) than the game and half-time show combined.

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Karen C

I don’t normally watch football but I did watch the superbowl. I thought it was an exciting game. As for the commercials I kinda walked away to do things around the house.

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Ape

I don’t watch football

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Rachel Cole

The commercials just didnt do it for me this year! The game was a real nail biter at the end though.

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Niasia

Overall a great game win by the patriots to start off a great year

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Blankenship Tammy

Overall, I hate commercials, so I wasn’t impressed by any of them.

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sanaar

The game was awesome

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Sherri digiovanni

I loved the comeback of the game,the commercials were okay this year

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Kasey

I love football it is one of the best times of the year

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Ivette Rodriguez

I never watch the Superbowl.

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Alyssa

The commercials weren’t as good as years past. The games was good though.

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C. Helton

Ads were not as I had hoped. Very little creativity. Since we were not rooting for either team we watched mainly for the ads.

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Alyssa

Commercials left something to be desired. The game on the other hand was good!

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Jenna

The commercials wasn’t that good this yr, but the post game was nice.

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