Members Weigh In

MWI: 80% of Millenials Think Retail Apps Are an Everyday Essential

It seems like every single store and restaurant has their own designated app these days. Want to order your coffee before even getting off the bus? There’s an app for that. Want to print out those 90 photos you snapped of your grandkid seeing a sea-lion for the first time? There’s an app for that. Get a sudden panic that you could be saving more as you stand in line waiting to buy some puppy kibble? Yup, definitely an app for that.

With all these options, we thought we’d turn to our members to help sort through the clutter and help you find the must-haves.

First things first – Are retail and dining apps even worth downloading?
Our members answered with a resounding YES. 75% of members have these apps on their phone (80% of Millenial members, 72% for Baby Boomers.) An additional 4% of users wish they had them, but don’t currently have a phone that supports apps…

As far as the number of apps you’re packing: 5+ was the most popular answer, earning 32% of the vote.

Savings and prizes were your primary reasons for downloading so many retail apps, with reward program benefits earning 38% of the vote, and exclusive coupon opportunities getting 37% of it. Convenience features, like easier on-line shopping and logged ordering preferences, lagged behind with 15% and 8%, respectively.

So, which ones were your faves? Target’s CartWheel app was the clear winner, with hundreds of you putting it at the top of your list.

Here are some of the reasons.

“I love the cartwheel app from Target. Nothing better than exclusive savings for Target stores only. The more you use the app the more you save!” –Nicole M., MI | 32

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Maureen Walsh

These apps that were mentioned are so informative. I was not aware of so many!

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Laurie Miller

Can’t live without my Amazon app.

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Vickie Pitt

I have several retail apps on my phone. Saving money is key!

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Christine Sickley

I love Amazon, Ibotta, Walmart and anything I that has rewards and prizes

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J

Amazon takes it! i must say i do go with Walmart also, they are offering free 2 day shipping.

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