Tutorial Tuesdays

HOW TO: Make Sure Your Hosted Party Rocks

We bet you Crowdtap experts are well aware of what our hosted parties consist of, but let’s start this tutorial off by defining what we mean by the term anyway.

In the Crowdtap universe, a “Hosted Party” is a chance to get together with your buds and have fun trying out a new product together — courtesy of us and your favorite brands, of course. When Hosted Party opportunities come up, they’re posted on our platform as Sample Missions. You have to log in, apply, and then wait to see if you’re chosen for the mission. If you are, you then sign back in to confirm your interest and provide us with a current mailing address. Once that’s done, we pack a specially curated box of party supplies and send it on its way to your door. This is where the fun part begins!

To successfully complete a Hosted Party, you have to follow the provided instructions on how many guests to invite, what kind of samples to provide them with, and which photo poses to definitely check off the list. However, you don’t strike us as a bare minimum sort. Just scraping by with the basics? No way. That’s why we’re here to provide you with some tips on making sure your party rocks. Let’s dive in. Read More

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Thumbs Up Thursdays

Thumbs Up Thursday: Your Best Concert Photos

Can you recall the last great show you went to? You know, the kind of show that got you thinking “No, THIS was the best night of my life”? There’s something so irresistible about being in a room or an arena with hundreds (or even thousands!) of people who are all there for the very same reason: to see an artist or a band that they love. In most cases, the vibes of a room like that are totally infectious, and totally unforgettable.

That’s why for this week’s Thumbs Up Thursday, we asked you to show us the coolest concert photos you’ve taken in the recent past. We got to scroll through colorful outdoor festivals, intimate, dimly lit stages, and some fun rowdiness, too! Below are five of our favorite shots. Make sure to put on some of your favorite songs as you scroll through these awesome captures!


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This photo of the band Ratatat from Alex W. caught our eye immediately. How could it not, with its psychedelic rays of light and the added surreal beauty of the waving hands? It’s the ideal concert snap.

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Tutorial Tuesdays

HOW TO: Get Along With Canine Co-Workers

Last week, Dogtappers took over our Thumbs Up Thursday post. It was awesome. Even more awesome? From time to time, our Crowdtap office is actually taken over by the cutest, friendliest canines we could ever hope to spend our days with! Though their time with us always seems way too brief (and boy does it hurt when they go), we’re always thankful for any opportunity to reach down and scratch behind some verrrrryy good boy’s (or girl’s!) ear in the middle of a stressful workday.

In a time where our lives seem to be continuously circling around a plethora of electronics, a canine-friendly office is not only a welcome distraction, but good for the soul. Dogs are notoriously comforting, and there’s nothing better than rewarding yourself for finishing a project than spending a few minutes sitting on a comfy couch with a dog on your lap. Minnie, our resident Newfie, is probably not going to fit on your lap though…
screen-shot-2016-10-10-at-4-18-23-pmSo, if you’re fortunate enough to find yourself in a canine friendly office, what are the steps you and your office should take to ensure smooth days with the pups? Read on to find out!

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Thumbs Up Thursdays

Thumbs Up Thursday: Dogtappers Take Over

Dogs are life here at Crowdtap HQ. In fact, dogs rank right up there with food, if we’re really being honest.

And just to reiterate how much food means to us (not that we feel that we need to), our Creative team has been known to discuss lunch plans before 10am on the daily, and the discussion continues while we’re eating said lunch. It’s not just us humans though — one of Crowdtap’s most famous dogs (the not-so-mini Minnie) has been known to eat 8 cups of dog food per day. That’s why she’s #oneofus <3

Now, we’ve never really put it to the test before, but we had a sneaking suspicion that our Tappers love food too. However, what we hadn’t really considered was how much their dogs love food. To our surprise and delight, our latest dog-centric photo mission brought quite a few food-obsessed pooches out of the woodwork. Here’s a round-up of our faves.

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Meet Bear (3 years old). Samantha H. tells us that Bear “loves food, and toys that are food!” That donut could not look more delicious. We’re wondering… Does it squeak too?


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Tutorial Tuesdays

HOW TO: Keep Up with Contests and Promotions

Ever wonder what brands do with the photos and feedback you share through Crowdtap? For four weeks, we’ve been letting you in on the secret, discussing the different ways brands use the content you share, from boosting their social media content to understanding how you use products, and everything in between.

Today, we’re capping off the series by discussing how brands use Crowdtap to spotlight their promotions and what you can do to make sure you’re always in the loop when it comes to the latest contests, sweepstakes, and giveaways.


 

These days, you can hardly visit a brand’s website without seeing a cool contest or promotion opportunity splayed across the page. The problem is no one has time to be routinely checking on brands individually, especially since there’s no set standard to how long promotions last, how routinely they’re switched out, and when they typically appear.

That’s where Crowdtap comes in. One of the main reasons brands work with us is to draw more attention to special promotions they’re planning. Brand managers understand that contests, sweepstakes, and giveaways allow brands and consumers to step away from the traditional cash-for-product model and engage in a relationship based on alternative exchanges — ones that can lead to much greater feelings of connection.

The terms of these exchanges vary: they can involve submitting opinions, spreading news to your friends, letting your gorgeous smile light up branded social networks, or even getting out those glue sticks and getting crafty with a product. Because of the variety of formats these exchanges come in, you get the chance to deal with brands on terms that suit you best while still getting awesome products. In the process, you and the brands abandon that pesky business relationship and instead work side-by-side with the mission of creating something authentic and interesting together.


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Thumbs Up Thursdays

Thumbs Up Thursday: Camping Trip Classics

Sure, ice cream trucks and fireworks are nice but, for us, the best part of summer has always been the opportunities it provides to commune with nature. The mild weather is perfect for camping out, whether you’re pitching your tent in a national park, a local campground, or even your own backyard.

In hopes of prolonging our summer bliss just a little past its official expiration date, we asked you guys to submit your favorite photos of the season’s camping trips — and you definitely delivered! Just scrolling through your snapshots seemed to send that unmistakeable scent of burning logs wafting through Crowdtap HQ. Holding a marshmallow up to the computer screen definitely crossed our minds.

Take a look at our 5 favorite photos below and see if you can keep the Kumbaya-ing urges contained.


It’s hardly a secret that we have a soft spot for furry friends, so it should come as no surprise that this gorgeous photo of man and beast joining together to conquer the great outdoors stole our hearts. Thanks for the submission, Peter S.!

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Tutorial Tuesdays

HOW TO: Enjoy Relatable Brand Campaigns

We’re back with another chapter in our series of posts on how brands are using the content you share with them, from boosting their social media content to creating campaigns that are relatable to real people, and beyond.

So far we’ve covered how brands showcase your content on their social media pages and use Crowdtap to understand you better. Today, we’re diving into how they use Crowdtap – and the content you share through it – to build relatable campaigns.


There have likely been many, many moments in your life when an ad, campaign, or commercial from a brand touched you in some totally unexpected way. Maybe a scene in which a mother drops her daughter off at college for the first time had you fighting back tears. Perhaps a billboard on positive body image splayed out on your route to work made you smile as you looked down at yourself and realized how lucky you were to have both your health and a body that’s totally and uniquely yours.

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Thumbs Up Thursdays

Thumbs Up Thursday: Back-To-School Throwbacks

Close your eyes. Take yourself back in time to when you were 7, or 9, or 12 years old, and about to begin a new school year. Can you remember how good it felt? Even if you weren’t particularly the biggest fan of school (and all the homework that came along with it), it was still such an exciting time. Your parents probably gifted you some new notebooks, pens, and a great new outfit or two. For a little bit, you probably felt like you were on top of the world. A new school year signified endless opportunities, and there you were, right at the start of it all.

As adults, it’s a bit harder to get that specific feeling back. After all, our routines generally stay the same whether it’s July or September. That’s why this week we asked for your best #tbt back-to-school – to indulge in that wonderful nostalgia during the month of September! Here were five of our favorite photos.


original-28This shot of Rebecca D.‘s mom waiting for the school bus in 1955 is seriously so, so good. The perfect plaid outfit, the pulled back ‘do, that adorable lunch box! It’s like an ad for every picturesque elementary schooler in the ’50s.

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Tutorial Tuesdays

HOW TO: Use UGC to Help Brands Understand Their Audience

Are you curious about what brands do with the photos and feedback you share through Crowdtap? We’re running a series on UGC Uses (that’s “User Generated Content,” like photo and text missions), to let you in on the secret. Each week, we’ll dive into a different way that brands use the content you share, whether it’s boosting their social media content or understanding how you use their products and everything in between.

In last week’s post, we kicked off the series by showing you how your content has been (and can be!) featured on your favorite brands’ social accounts. Read on to learn a little bit more about how UGC tells your story.


Advertising has changed drastically since marketing ads first began to appear in newspapers and magazines in the 1700s, initially looking for buyers of estates. Nearly a century later, in 1843, the first advertising agency opened its doors in Philadelphia, PA. From there the industry blossomed, and retailers began hiring in-house copywriters to improve their brand messaging (a term that likely still wouldn’t exist for anther hundred years). As technology advanced, brands realized there was an opportunity to forge relationships with their consumers, in an effort to build on what we call brand loyalty.

Which brings us to today’s topic: How does the content you share on Crowdtap help brands understand their audience better?

Think about your most recent photo submission. Maybe it featured your family, pets or friends. Maybe you were celebrating something small, like a sunny summer day. Maybe it was big, like a new puppy or a first day at school. Maybe you were capturing a gesture of care, or something your child did that made you proud. Whatever it is, it’s life’s little moments that often matter the most to us, and brands are totally into it.

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Thumbs Up Thursdays

Thumbs Up Thursday: Your Labor Day Celebrations

With fall right around the corner, Labor Day weekend is a much-appreciated chance to enjoy the last days of summer with some extra time off. We asked to see how all of you celebrated Labor Day weekend, and you did not disappoint!

We saw everything from cruises and cookouts to hayrides and house parties. Check out 5 of our favorite submissions that make us wish it were still Labor Day weekend!


janika-rWe love this shot by Janika R. — it’s bright, colorful, and has a fun balance of sky and onlookers. Plus, we couldn’t imagine a more perfect day for a balloon festival — not a cloud in the sky!

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