Who’s that brand? Let’s Get Cereal

Written by Laura Murphy
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You might have noticed a few of the Crowds you’re tapping into don’t seem to have a specific brand associated with them… What gives? Is anyone actually listening to all that, tip-top-Tappin?  Fret not, gentle Tapper! These “mystery” Crowds are actually driven by brands that want feedback so real, so raw, so honest, they won’t even show their faces.  The “Who’s that Crowd?” series will draw back the shroud of mystery surrounding these anonymous Crowds & reveal to you, the master Tapper, how your Tap-Happy habit impacts the brand and the products you shop every day. 

Crowdtappers dream of cereal…

cereal4photo credit: We Heart It

Crunchy, sweet, nourishing, comforting, fun – there isn’t anything quite like your favorite breakfast cereal. But who are the folks that put together that irresistible combination of breakfast bliss? How do they hit that perfect ratio of crunchy, savory & sweet?

The Let’s Get Cereal Crowd is one major cereal brand’s recipe for success! This brand wants to know with what kind of cereal Crowdtappers & their families love to start their day, every day! Think about it: If you could create your ideal cereal, what would it contain? This is your chance to tell the people who make cereal happen.

cereal3photo credit: We Heart It

Even better, the Let’s Get Cereal Crowd wants to send 225 Tappers samples of its latest breakfast temptation ! That’s right: As a Tapper, you have the opportunity to tell a major cereal brand what you like about their latest  product & what you don’t!

So start thinking: What makes a cereal great? Is this cereal better off with the kids, or does this box belong on the top shelf of the cupboard where the grown-up food goes? What happens when you add milk? Is it too crunchy, not crunchy enough, or just right?

cereal2 photo credit: Crazy for Crust

Ready to get testing? Apply to sample the latest secret cereal from the Let’s Get Cereal Crowd on Friday, September 19th

Join the #WMTSavingsCatcher Twitter Party on 9/23 at 9pm EST

Written by Becca
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Walmart knows all about saving money to help you live better! Join @Crowdtappers and our crew @awakeningaimee, @zipporahs@lisasamples, @Freebies4Mom, @bargainbriana, and @amomontheside in the #WMTSavingsCatcher party on Tuesday, September 23. We’ll be talking about the ways you save money, and Walmart’s new Savings Catcher!

If you haven’t tried it yet, download the Walmart app, and submit your Walmart receipts within 7 days of purchase to Savings Catcher. It’ll search for the lowest advertised prices in your area, and if it finds a lower advertised price on an item you bought, you’ll get the difference on a Walmart eGift Card!

Follow #WMTSavingsCatcher on Twitter and answer questions from @Crowdtappers for chances to win prizes. There are $750 in Walmart Gift Cards up for grabs! RSVP on Facebook.

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The #WMTSavingsCatcher Party Plan:

 

Prizing Details: No purchase necessary. One prize per winner. US Residents only please. Eligible participants will be selected at random to receive prizes. The prize winners will be announced at the party and will be DM’d by @Crowdtappers to complete shipping details and select product of choice. Prizes must be claimed within 24 hours.

More Details: Winners will be selected at random every 10 minutes.  No purchase necessary. Just RSVP by adding your Twitter handle to the comments section below. See Official Rules.

#FNICFans take us around the world!

Written by Laura Murphy
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At Food Network in Concert on September 20th, 2014, the Food Network joins tastings from the country’s best chefs & wineries with music by today’s top artists in a day-long sensory celebration! As part of the #FNICFans Crowd on Crowdtap, we challenged Tappers to tell us where they would travel to explore new cuisines and enjoy the local music scene, and then create a Pinterest board inspired by their answer! The prize? 2 tickets to Food Network in Concert’s Greatest Hits tasting event as well as lawn tickets to the concerts, including headliner John Mayer!

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We had 8 pairs of tickets to give away as well as 25 issues of Food Network Magazine for our second place winners… and thousands of entries from Tappin’ foodies! It was a long, arduous process, but we were able to narrow down the entries and reward the best entries with these awesome prizes from the Food Network.

Where-o-where do our top Tappers want to wander when it comes to exploring food & music? Italy was a big Crowd favorite, but the USA’s own Nashville & New Orleans were not far behind. Spain and London are also major destinations for Tappers looking to dance and dine. Check out our map of where winners want to go:

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Here’s a snapshot of a few of our favorite pins from our Grand Prize winners – you can check out their boards through the links below!

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Congratulations to our winners – clockwise from left: Isabella M., Amanda E., Sandie G., Kimberly D., Heather B., Katy K., Elizabeth Q., & Amanda B.!

If you’d like to learn more about the event or snag a pair of tickets for yourself, get ‘em while they’re hot at www.foodnetworkinconcert.com. It’s going to be a blast!

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Join Cottonelle for a #LetsTalkBums Twitter party 9/18 at 6:30 p.m. EST

Written by Lindsey B
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If you’re excited to hear and share some juicy bathroom confessionals, you can’t miss this exclusive #LetsTalkBums “Tell All From the Stall” Twitter party! Join Cherry Healey, tweeting from the @Cottonelle handle to spill all the beans #LetsTalkBums. RSVP here!

Follow #LetsTalkBums on Thursday, September 18th to get the inside scoop on bathroom dos and don’ts, and over $1,000 in gift cards and other prizes! Stay tuned in to #LetsTalkBums on Twitter and answer questions from @Crowdtappers to win.

Cottonelle Brand Banner

The #LetsTalkBums “Tell All From the Stall” Party Plan:

Prizing Details: No purchase necessary. One prize per winner. US Residents only please. Eligible participants will be selected at random to receive prizes. The prize winners will be announced at the party and will be DM’d by @Crowdtappers to complete shipping details and select product of choice. Prizes must be claimed within 24 hours.

CLICK TO TWEET!

More Details: Winners will be selected at random every 10 minutes. No purchase necessary. Just RSVP by clicking through to our Facebook page. See Official Rules.

Not a member of the Cottonelle crowd on Crowdtap yet? Join here!

 

Crowdtap Crowns the King of the Grill

Written by Laura Murphy
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Hungry is the head that wears the crown, so we went on a mission to find the ultimate King of the Grill with the #KingsfordCrew!

This summer, Tappers shared their top grilling tips & snapped a few pics of their grilling prowess in action. The prize? A  Char-Griller 1224 Smokin Pro Charcoal Grill fit for a King!

The stakes were high and the grates were hot, but we could only bequeath one Tapper the title of King of the Grill.

Leading the charge with expert grilling tips and healthy dose of confidence, Tapper Jon D. proved himself a true monarch of the BBQ.

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In fact, when we asked Jon to share his biggest grilling fiasco, he responded like a true politician: There has never been error in my grilling.

We’re impressed, Jon, we’re definitely impressed. Check out Jon D’s royal tips for true grilling leadership:

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Want to see if you’ve got what it takes to become King of the Grill? Try out Jon’s go-to recipes for success: Seafood Boil & Smoked Brisket.

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Congrats to Jon as well as our 2nd place runner’s up, Adrian L. & David H., who won  Amazon gift cards for their stellar contributions to the #KingsfordCrew King of the Grill Contest. And, a big thank you to all participating Crowdtappers – we loved seeing how you light up your summer with Kingsford!

Tell us, do you plan to keep your grill hot now that summer is over or will you shut it down until next season?

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Be sure to like us on Facebook & follow us on Twitter for more news and opportunities to score amazing prizes like the Char-Griller 1224 Smokin Pro Charcoal Grill!

#TruFanStand-ing Ovation!

Written by Laura Murphy
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This summer, 250 Tappers from across the United States of America hosted #TruFanStands in their hometown.

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Participants received sampling kits including:

TruviaSamplingpack

(photo credit: Tapper Kelly M.)

We challenged participants to create a lemonade stand with their kids and offer guests lemonade sweetened with Truvia Spoonable as well as goodies baked with Truvia Baking Blend. The Tapper with the best #TruFanStand will receive a $1500 tuition scholarship to an institution of their choice.

Crowdtappers jumped at the opportunity to incorporate Truvia into summer’s sweetest tradition: the family lemonade stand. Not only did we see some stellar #TruFanStands, Tappers involved in this Mission went above and beyond with beautiful pictures, classy #TruFan stands, and lots of friendly competition on social media.

But, only one Tapper could take the Grand Prize and, after a particularly difficult judging process, we selected Tapper Kelly M. for the gold!

Take a peek at Kelly’s Pinterest-worthy #TruFanStand:

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We loved Kelly’s magazine-quality photos and the creativity she and her family put into their #TruFanStand. This sampling Mission included 5 photo challenges and Kelly went above and beyond for every one of them. We especially liked how prominently she displayed the Truvia brand and, of course, we were tickled pink to see her little helper wearing a “Crowdtapper in Training” t-shirt!

Additionally, Kelly opened up & shared her honest opinion on Truvia in her report:

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Congratulations, Kelly M! Want to learn more about Kelly’s #TruFanStand? Check out her blog!

Kelly wasn’t the only Tapper to host a thirst-quenching #TruFanStand! Check out what other Tappers, including our 2nd place winner, Cynthia W., had to say about Truvia:

 

Screen Shot 2014-08-27 at 5.37.03 PM(photo credits, clockwise from left: Jenifer K., Jenni S.Cynthia W., Renee U., Melgie C.)

A BIG thank you to all our participating #TruFanStand Tappers! Stay tuned with us on Facebook & Twitter for more Tappin’ news & creative content from the Tapping community!

 

5 Tips for Rockin’ the Labor Day BBQ

Written by Laura Murphy
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1. Have a game plan

Know who you’re feeding
Is it a more intimate event where you can invest in finer ingredients you know your guests will enjoy – or will the neighborhood storm your backyard with varied tastes and dieting restrictions?

Allow 24 hours for food prep & last-minute purchases
Don’t wait until the day-of to start cooking! You can make cold sides ahead as well as start seasoning the meat for richer flavor.

Don’t be afraid to ask for help
For larger parties, it’s perfectly reasonable to ask your guests to bring their favorite BBQ side dish or dessert. Even if you’re catering the entire event, don’t do it alone! Enlist family members to run to the store, do prep work, and help serve during the party!

 

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(photos, clockwise from left: BBQ Bloody Mary, Orange Pineapple Sweet Ribs, Memphis Style Rib Rub, Grilled Hawiian Hot Sauce)

2. Set the scene
A Labor Day BBQ should have a laid-back end-of-summer atmosphere. Go simple with wipeable red-checked table coverings; baskets of paper & wet napkins; and environment-friendly reusable plastic tableware. Fresh flowers in mason jars can pretty-up any picnic table + a string of lanterns will make the atmosphere festive.

Don’t forget to plan for hot weather: Stock a serving tray with band aids, sunscreen & bug spray and fill your coolers with frozen water bottles – when they melt you can give them to guests to drink!

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(photos, clockwise from left: Twined wild flowers, Sunscreen & Bug Spray, Cutlery basket, Checked Table Cloth, Paper Lanterns)

3.  Make it fun 

A multi-family BBQ will likely include kids of all ages. Have a deck of cards on hand and a few balls to toss around. For actual kids, hula hoops, sparklers, bubbles and sprinklers are always safe bets. Give young adults and teens a little independence from the kiddies and the grown-ups with lawn games like bocce ball or horseshoe.  And as always, s’mores are a universal crowd-pleaser.

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(photos, clockwise from left: Sprinkler, Bubbles, Sparkers, DIY S’mores Station, Lighted Bocce Ball Set)

4. Plan for a rainy day

Even the sunniest end-of-summer days can have a spot of showers so be sure to equip your backyard with a few shelters. If you invite people inside, pull the board games and Guitar Hero out or, if your space is small, propose a back-up location.

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(photos, clockwise from left: Peppers, Onions & Brats; Corn Husk SkewersGrilled LemonadeBBQ Chicken)

5. Get Grilling

Grilling Newbie or Master of the Grill? Here are our tips for a quality meal

Start out with a clean grate
Protip: It’s easier to clean the grill if you do it immediately after cooking, but if you have a summer’s worth of BBQ residue on those grates, pull out the steel brush & get scrubbing. Afterwards, oil a paper towel with canola or vegetable oil and rub it on the grates to prevent food from sticking.

Choose your charcoal
The charcoal you use informs the taste of everything you BBQ. Kingsford has a number of varieties – our pick? Kingsford Smokehouse Style Brickets with Hickory

Center your heat source
Bank the coals properly so you have the highest concentration in the center. That way, if you want to sear your food, you put it in the center, while items you wish to grill over lower heat go on the perimeter.

Take your time
When it comes to the BBQ, patience pays off. Let the food sear before testing it and only flip it over when grate marks from the grill begin to form. Chicken is best cooked over indirect heat – cook it evenly on both sides, then only place it on direct heat for the last five minutes.

Protip: Take lots of pics. Use our Pinterest board for photo inspiration.

What are your tips for a perfect Labor Day BBQ?

Crowdtappers Go Back to School Shopping!

Written by Laura Murphy
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It’s that time of year again: The days are a little shorter, nights a little cooler, and all the little Tappers are heading back to school!

We know Tappers are the savviest shoppers around, so we asked YOU to tell us about your back to school shopping strategy. Not surprisingly, most Tappers turn to social media to discover the latest products and score amazing deals!

Here’s what you said matters most when it comes to back to school shopping: Crowdtap Back to School Shopping Infographic

Crowdtap Back to School Shopping Infographic

Tell us, how do you score deals on the latest back to school items? Which social media sites are your favorite for discovering cool, new items?

Score tickets to Food Network in Concert!

Written by Laura Murphy
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foodnetworkinconcert

 

If music be the food of love, play on.  - William Shakespeare, Twelfth Night

The Food Network joins tastings from the country’s best chefs & music by today’s top artist in a sensory celebration at Food Network in Concert at Ravinia in Chicago on September 20th, 2014. Food Network in Concert is a day-long festival featuring food-related events and seminars as well as a number of outdoor concerts.

Sound like the event for you? We’re giving away 8 pairs of Lawn Seats + Greatest Hits Tasting Event tickets to winners of the #FNICFans Mission! All you have to do is:

  • Complete a few Quick Hits
  • Tell us to what food-inspired destination you’d like to go
  • Create a pin-board featuring your favorite music-inspired recipes

Get started now!

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Still craving more? @Crowdtappers hosts the #FNICFans Twitter Party on August 22nd at 3pm EST where we’ll be giving away 2 pairs of Lawn Seats + Greatest Hits Tasting Event tickets & copies of the July/August issue of Food Network Magazine! We’ll also be previewing some of the amazing events at Food Network in Concert & chatting about our favorite summer recipes!

Never been to a Twitter Party before? It’s a lot of fun!

Just follow @Crowdtappers with the hashtag #FNICFans & tweet along with us. Twitter parties are a great opportunity to meet other Tappers and maybe score a prize in the process! RSVP here.

Where: Twitter #FNICFans
Follow: @Crowdtappers
Prizes: 2 pairs of Lawn Seats + Greatest Hits Tasting Event tickets & copies of the July/August issue of Food Network Magazine
RSVP: On Facebook

Get the details & see the schedule of events at FoodNetworkinConcert.com!

 

 

Who’s that brand? The Sensory Stop

Written by Laura Murphy
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You might have noticed a few of the Crowds you’re tapping into don’t seem to have a specific brand associated with them… What gives? Is anyone actually listening to all that, tip-top-Tappin? 
Fret not, gentle Tapper! These “mystery” Crowds are actually driven by brands that want feedback so real, so raw, so honest, they won’t even show their faces. 
The “Who’s that Crowd?” series will draw back the shroud of mystery surrounding these anonymous Crowds & reveal to you, the master Tapper, how your Tap-Happy habit impacts the brand and the products you shop every day. 

Stopping to smell the roses? Meet the Sensory Stop Crowd

What does Orange Beach Sunglow smell like? Why does Night Scented Orchid candle transform an ordinary bedroom into a luxurious paradise? How does Vanilla Bean packaged ice cream taste so buttery? What flavors combine to deliver the aroma of strawberry?

The brand behind the Sensory Stop Crowd helps fragrance and flavor scientists develop new products to awaken your senses and enhance your everyday life.

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It might sound a little sci-fi, but it’s not unprecedented: The quest to discover new flavors and explore the world through the lens of the senses stretches all the way back to 3000 B.C., when the first travelers set out to trade spices with neighboring communities!

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Today, the laboratory is the new fragrance and flavor frontier. There, chefs, scientists and perfumers join forces to expertly develop new sensory experiences for your home and your table.

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…but what if these experts didn’t know what people wanted to taste? We could live in a world where stores are stocked with Toothpaste-Flavored Orange Juice, Burnt Hair-Scented Candles, or New Coke!

taylorswiftEW

That’s where you come in, Crowdtappers! As a Sensory Stop Crowd member, you let this mystery brand know which tastes and scents you want in your life – like sparkling water with a hint of summer citrus or the warm aroma of freshly laundered sheets – and which ones you don’t.

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So, if you have a nose that knows or a palate that picks, join the Sensory Stop Crowd & start tapping into the fragrance & flavor products that will be on the shelves tomorrow! What’s your favorite scented candle? If you could create a new flavor, what would it be? Tell us in the comments below or on Facebook or Twitter with hashtags #Crowdtapper & #SensoryStop.