Who’s that brand? The Drink Club

Written by Laura Murphy
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You might have noticed a few of the Crowds you’re tapping into don’t seem to have a specific brand associated with them… What gives? Is anyone actually listening to all that, tip-top-Tappin?  Fret not, gentle Tapper! These “mystery” Crowds are actually driven by brands that want feedback so real, so raw, so honest, they won’t even show their faces.  The “Who’s that Crowd?” series will draw back the shroud of mystery surrounding these anonymous Crowds & reveal to you, the master Tapper, how your Tap-Happy habit impacts the brand and the products you shop every day!

How do you quench your thirst?

Are you a craft soda kinda guy? A juice-guzzling kid? A smoothie connoisseur? We all get our beverage fix in different ways, and the major beverage brand behind the Drink Club wants to craft the perfect drink for you!

 

When you join the Drink Club, you literally become a tastemaker.

That’s right: you help choose which flavors go into your morning-after-a-big-party cure; your post-yoga refreshment; your afternoon pick-me-up; and your cheat-day treat!

 

 

Think of all the flavor possibilities…

But that’s not all, the folks at the Drink Club also want to know what kind of packaging tempts your tastebuds.

That means, you can influence what goes inside the bottle as well as how it looks on shelves! Think about it: When you’re looking at that wall of beverage options, which drinks do you initially gravitate towards and why?

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Just think of the Drink Club as your personal mixologist, ready to calibrate your next sip to your liking. Hey, you never know, you may be the one behind the next big beverage craze. Cheers!

Fall Style 4 Ways

Written by Laura Murphy
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It’s about that time of year, Tappers: the hustle and bustle of the holidays is upon us – and since there’s no escaping it, why not dive head-first into the season with some serious style?

Holiday gift shopping is best achieved using the 1-for-1 method… meaning 1-for-you and 1-for-me. To help you achieve this most ideal equilibrium, we’re giving away $75 gift cards to Hollister! How can you get in on this shopping spree? Snap a pic of your fall style & upload it to our Fall Fashion Contest.

But first, a little inspiration from a few of our favorite fashionistas on the word wide web:

 1. The San Diego Minimalist – @OliviaFaith_

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Olivia Faith, a University of California student and cookie enthusiast, styles her photos against stark, simple backgrounds that allow her signature style to pop. In this shoot, she shopped the Abercrombie & Fitch holiday line for moody florals, dark plaids, and whimsical  accessories. Seriously, does anyone else suddenly feel daring enough to try the socks with sandals look stat? 

 

2. The New York City Songstress – Dress like Jess

Screen Shot 2014-11-14 at 2.35.59 PMJessica Lemos also snagged her easy city-girl style from the racks at Abercrombie & Fitch. Here, she rocks a vegan leather jacket over a cozy marled sweater paired with a hint of punk rock plaid. We love how she takes advantage of New York’s changing foliage to compliment her cool fall look. 

3.  The Nocturnal Optimist – Tilden at TobeBright

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Also shopping the A&F holiday collection, Tilden picked out many of the same pieces as Jessica. But, where Jessica’s style is cozy and casual, Tilden creates an edgy look by pairing the ensemble with spiky heals, a statement tee, and tough, trucker hat. In choosing to set her picture on a beautiful country road, Tilden adds depth to her photos and puts her outfit front-and-center in the foreground. 

4. The California Dreamer  – Esmirana at Platforms for Breakfast

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As the mercury edges downward over here on the East Coast, we can’t help but envy that perfect California weather – Esmirina’s faux fur coat & mini dress pairing has us seriously considering a cross-country move! Also, the orange, sepia-tinged lighting in Esmirina’s first shot as well as the palm trees in the background of the second evoke a sense of old Hollywood glamour. Lana del Rey, anyone? 

Ready to show off your own instagram-worthy look? Use these posts as inspiration and complete the Fall Style Mission to enter to win a $75 Hollister gift card. We’ll also share the winners here!

In the comments, tell us which of these 4 looks are your fave and why!

Mission Accomplished: The NEW Photo Moderation Tool

Written by Laura Murphy
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Hey Tappers!

You may have noticed that the moderation process for Missions is a little bit different…

Unlike a Photo Challenge, where Moderation looks like this:

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The NEW Missions Photo Moderation tool sorts Tapper photos by the Newest (first tab) or the Best (second tab). Click on any photo and give your fellow member a Thumbs Up for a job well done, or a Thumbs Down for a job, well, not so well done. Like so:

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The best part? There’s no limit to how many photos you can view & moderate! That’s right. you can now see ALL the snaps! It’s a great way to get inspiration from your fellow Tappers.

Also, unlike a Photo Challenge, Photo Missions do not have points attached to them. The Crowdtap Team, together with your fellow Tappers, determines which photos are the best and awards prizes based on the quality of your photos.

Why did we decide to do this? Well, many Tappers complained that certain members were submitting poor quality or inappropriate photos just so they could rack up the points, without doing the work. With this new system, you get rewarded based on photo AWESOMENESS, not just for participation!

Soooo… what is photo AWESOMENESS? We’re so glad you asked!

Good photos are:

  • Well-lit
  • Simple
  • In-focus

Great photos have:

  • Interesting subjects (people or objects that just look nice through the lens!)
  • Strong color-composition (all the colors in the photo look good together)
  • Unique perspectives (photo is a little off-center, taken from above or below, or a nice close-up)

Here are some examples of poor, good & great photos:

Screen Shot 2014-11-06 at 4.37.10 PMAs you can see, in the first photo, the lighting washes out the bottles and the background is filled with random items – we can’t even tell what brand is in the picture! It took us just a few seconds to turn the first photo into the second photo – we arranged the bottles against a dark matte background, focused the camera, and snapped a quick pic.

Finally, in the last photo, we recruited a Crowdtap Team Member to show the product in action. As you may know, Crowdtap HQ is a dog-friendly office so sometimes things get, erm…. messy. Not to name names, but *cough* Ernie, Zelda, Hazel *cough.*

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We had to do a little clean up, so McKenzie offered to model Zep’s powerful cleaning faculties. Dressed appropriately in a Rosie the Riveter-inspired outfit and equipped with tough-girl Doc Martens, McKenzie sure looked like a #ZepCleanster, so we got to work!

We quickly discovered that actual carpet-scrubbing action shots didn’t quite display the product as well as we’d like (pictures of pet-mess turned out to be not so photogenic). Instead, we decided to play around with different poses that fit the tone of the #ZepCleanster Crowd & showed off our cool Zep All-Around Oxy Cleaner & Degreaser sample!

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After about 10 minutes of fun, we selected this pic as our top choice! What do you think? Would you give it a thumbs up? Tell us in the comments below & share your tips for taking awesome, instagram-worthy photos!

#WWSociety Surprises & Delights!

Written by Laura Murphy
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At Crowdtap, getting in the Top 100 is a badge of honor. It means that, out of thousands of Tappers, you really wowed us with your content and your advocacy within the crowd.

Most of the time, though, getting in the Top 100 just means more kudos to you (oh and maybe a few extra dibs on those gift cards). But, sometimes, brands like to reward their top Tappers with a little something extra!

In August & September, the #WWSociety rewarded the Top 100 Tappers with something we call a “Surprise & Delight!” Basically, it’s cool swag that you weren’t expecting… just for being awesome! Read on to find out what they won & how you can be a winner this October

 
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Who’s that brand? Moments in Time

Written by Laura Murphy
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You might have noticed a few of the Crowds you’re tapping into don’t seem to have a specific brand associated with them… What gives? Is anyone actually listening to all that, tip-top-Tappin?  Fret not, gentle Tapper! These “mystery” Crowds are actually driven by brands that want feedback so real, so raw, so honest, they won’t even show their faces.  The “Who’s that Crowd?” series will draw back the shroud of mystery surrounding these anonymous Crowds & reveal to you, the master Tapper, how your Tap-Happy habit impacts the brand and the products you shop every day. 

Shop to it, Tappers!

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Got a love/hate relationship with shopping? The Moments in Time Crowd wants to hear about it!

What little frustrations do you encounter during your daily supermarket run? How do you feel when you’ve finally found the perfect gift at your favorite homegoods store? What transforms a regular old shopping trip from a chore to a victory?

The brand behind the Moments in Time Crowd is in the retail business and they want to know everything about how, why and where you choose to shop.

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We visit different stores for many reasons – some are just the easiest ones to shop at after a long day of work, while others involve planning for one big trip. We pinpoint the stores with the best deals on our favorite products, but we also visit stores just because, for some reason, we like them:  They’re more organized, the staff is friendlier, and it feels good to be there.

Now, with the holidays looming large on the horizon, shopping season is in full swing. Each time you step through a new set of shop doors, do you expect a shopping nightmare or a breeze?

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Think about it next time you drop in to one of your local shop-haunts to check some names off your gift-list: What do you love about your experience, and what do you wish you could change? The Moments in Time Crowd wants to know. Join today!

The Sweeter, the Better: Hosting a Girls’ Night In with Sweet ‘n Low!

Written by Laura Murphy
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Your friends: They’ve been with you for your lowest lows and your highest highs – and even if you haven’t called in a while because you’ve been busy, when you do finally get the time to talk, it’s like you never stopped. With varied schedules and far-flung lives, it can be difficult to scrape together time to just chill with the ladies who know you best. Which is why we challenge you to pick a date and call your girls: It’s time for a Girl’s Night In.

Here are our tips for a night of gossip, hilarity, and good times!

Pick a theme: Sure, the night might devolve into fits of laughter and funny stories, but break the ice by centering your party around a fun activity. Screen Shot 2014-10-03 at 1.19.58 PM

  • Host a makeover party! Break out of your beauty rut: Invite the girls over & tell them to bring their supplies. Take turns choosing from YouTube’s selection of amazing beauty tutorials and get you & your besties a brand, new look! As total “Phan” girls, we recommend Beauty Vlogger guru Michelle Phan’s awesome channel.
  • Dish the deets. Get the gabbing started fast with cute ice breakers like Mindy Kaling’s hilarious Questions I Ask When I Want to Talk About Myself, adult Mad Libs, or the ever-so-scandalous Cards Against Humanity.
  • Make it a Mani / Pedi Party. Go classic with a mani / pedi party – can you ever go wrong with nail polish? Didn’t think so. Stock your table with polishes & let your friends pick their polish!
  • Do a closet swap. Got a case of wardrobe boredom? Pick pieces that are still in great condition, but you just can’t bear to wear again – and ask your friends to do the same! Everyone walks away with new clothes. Score!
  • Favorite things party. Ask your friends to bring 10 of one little thing they can’t go without: your favorite lip balm? Those amazing oil blotters? The pen that writes like perfection? No item should cost more than $5, but you’ll all come away from the party with a new set of essentials!

 

Pick your poison: What’s a girl’s night without a few cocktails? Get creative with skinny, Sweet ‘N Low recipes for guilt-free indulgence!

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Cocktail recipes clockwise from left:

 

Pick your finishing touches:  A few simple decorations and special snacks will make the occasion feel more special – of course, we had to go with Sweet ‘N Low pink for our party picks! Get a little whimsical and make it a pajama party – can you say comfy?

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Clockwise from left: Lights in wine bottles; Fuzzy flannel PJs; Pink & white chocolate popcorn; Sparkled spoons & glass tags; White chocolate covered strawberries; LBD PJ’s

Finally, be sure to get a ton of cute pics to share on your social networks (because, I mean, did you really have a party if you can’t prove  it on Instagram?) Here are some tips for capturing great photos of your friends:

  • Level up. Taller or shorter than your BFF? Try to get on her eye-level before you take her photo. The eyes show emotion & personality, so make them the focal point of your photo.
  • Step back & then zoom in. Want to get a little bit closer? Step back and zoom – it will blur the background a bit, and pull your subjects into focus.
  • Shoot vertically. Save your landscape shots for landscapes!
  • Snag candids. Have your camera on-hand for picture-perfect candids. A candid smile has at least a million more megawatts than a posed one!
  • Don’t forget the Sweet ‘N Low! If you’re participating in the Sweet ‘n Low hosted party, be sure to include your favorite sweetener in the photos. It doesn’t have to be the subject of the photo, but show off your swag!

 

Here’s to a super sweet Girl’s Night In!

 

 

Join Folgers® for a #FlavorTime Twitter party 10/8 at 3PM ET

Written by Becca
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Folgers® is paving the way to remix your coffee with the portable and tasty Folgers Flavors coffee enhancer line! We’re jazzed to fire up the flavor talk at the Folgers® #FlavorTime Twitter Party next Wednesday, 10/8.

Just follow #FlavorTime on Twitter and answer questions from @Crowdtappers for chances to win gift cards. Over $750 is up for grabs, so come with your best tweets and maybe you’ll snag a prize and Folgers® swag! Not a member of the Folgers Fans crowd on Crowdtap yet? Join here!

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The #FlavorTime Party Plan:

When: October 8, 2014 at 3PM ET

Follow: @Crowdtappers

Where: #FlavorTime on Twitter

Prizes: Over $750 in gift cards

Questions? Ask @Crowdtappers

 

Prizing Details: No purchase necessary. One prize per winner. US Residents only please. Eligible participants will be selected at random to receive prizes. The prize winners will be announced at the party and will be DM’d by @Crowdtappers to complete shipping details and select product of choice. Prizes must be claimed within 24 hours.

More Details: Winners will be selected at random every 10 minutes.  No purchase necessary. Just RSVP by adding your Twitter handle to the comments section below. See Official Rules.

 

The Crowdtap Creed

Written by Laura Murphy
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Dang, it feels good to be a Tapper, doesn’t it? Not everyone has access to exclusive information from their favorite brands & the opportunity to discover great new products, but YOU do because you’re Tapped in! Individually, we’re moms and next door neighbors; young professionals and internet lovers; gadget geeks and football fans; organic foodies and cat lovers; and oh-so-much more — but together we are one and we are mighty!

So maybe you’re a newbie and you’re just figuring all this cool stuff out or maybe you’re an old Tappin’ hat – either way, we thought that it’s about time that the Tappers finally had their very own code of honor: The Crowdtap Creed.

Always flexible to the will of the Crowdtap Crowd, the Crowdtap Creed is the Tapping community’s official word on what it means to be a Tapper. Check it out:

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Be sure to share this with your friends & fellow Tappers! And tell us, what would you add to the Crowdtap Creed?

Who’s that brand? Let’s Get Cereal

Written by Laura Murphy
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You might have noticed a few of the Crowds you’re tapping into don’t seem to have a specific brand associated with them… What gives? Is anyone actually listening to all that, tip-top-Tappin?  Fret not, gentle Tapper! These “mystery” Crowds are actually driven by brands that want feedback so real, so raw, so honest, they won’t even show their faces.  The “Who’s that Crowd?” series will draw back the shroud of mystery surrounding these anonymous Crowds & reveal to you, the master Tapper, how your Tap-Happy habit impacts the brand and the products you shop every day. 

Crowdtappers dream of cereal…

cereal4photo credit: We Heart It

Crunchy, sweet, nourishing, comforting, fun – there isn’t anything quite like your favorite breakfast cereal. But who are the folks that put together that irresistible combination of breakfast bliss? How do they hit that perfect ratio of crunchy, savory & sweet?

The Let’s Get Cereal Crowd is one major cereal brand’s recipe for success! This brand wants to know with what kind of cereal Crowdtappers & their families love to start their day, every day! Think about it: If you could create your ideal cereal, what would it contain? This is your chance to tell the people who make cereal happen.

cereal3photo credit: We Heart It

Even better, the Let’s Get Cereal Crowd wants to send 225 Tappers samples of its latest breakfast temptation ! That’s right: As a Tapper, you have the opportunity to tell a major cereal brand what you like about their latest  product & what you don’t!

So start thinking: What makes a cereal great? Is this cereal better off with the kids, or does this box belong on the top shelf of the cupboard where the grown-up food goes? What happens when you add milk? Is it too crunchy, not crunchy enough, or just right?

cereal2 photo credit: Crazy for Crust

Ready to get testing? Apply to sample the latest secret cereal from the Let’s Get Cereal Crowd on Friday, September 19th

Join the #WMTSavingsCatcher Twitter Party on 9/23 at 9pm EST

Written by Becca
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Walmart knows all about saving money to help you live better! Join @Crowdtappers and our crew @awakeningaimee, @zipporahs@lisasamples, @Freebies4Mom, @bargainbriana, and @amomontheside in the #WMTSavingsCatcher party on Tuesday, September 23. We’ll be talking about the ways you save money, and Walmart’s new Savings Catcher!

If you haven’t tried it yet, download the Walmart app, and submit your Walmart receipts within 7 days of purchase to Savings Catcher. It’ll search for the lowest advertised prices in your area, and if it finds a lower advertised price on an item you bought, you’ll get the difference on a Walmart eGift Card!

Follow #WMTSavingsCatcher on Twitter and answer questions from @Crowdtappers for chances to win prizes. There are $750 in Walmart Gift Cards up for grabs! RSVP on Facebook.

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The #WMTSavingsCatcher Party Plan:

 

Prizing Details: No purchase necessary. One prize per winner. US Residents only please. Eligible participants will be selected at random to receive prizes. The prize winners will be announced at the party and will be DM’d by @Crowdtappers to complete shipping details and select product of choice. Prizes must be claimed within 24 hours.

More Details: Winners will be selected at random every 10 minutes.  No purchase necessary. Just RSVP by adding your Twitter handle to the comments section below. See Official Rules.